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Brand: Geoff Armitage

The World at their Fingertips

by Geoff Armitage

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The World At Their Fingertips : Eighteenth-century British Two-sheet Double-hemisphere World Maps

Between 1680 and 1807 British publishers produced a sequence of double-hemisphere world maps each printed on two sheets and conjoined. These maps are a peculiarly British phenomenon of this period and they provide a key indicator of the way the British map trade specifically targeted a newly prosperous and upwardly aspiring class of purchasers. The buyers were hungry for geographical information, but were also eager to acquire such maps for display, as a statement of their intellectual pursuits.

The scientific appearance of the maps was more important as a selling point than standards of contemporary geographical accuracy, which few of them achieved. This is the first time that this type of map has been studied as a genre, partly because of their great rarity. The British Library holds the most comprehensive collection of these maps and studying them together has enabled the identification of broader themes.

In particular, a greater understanding of the British map trade in the 18th century, its business practices, the economics of map-making and new techniques of marketing emerges.

PLEASE NOTE: EACH COPY HAS SLIGHT DAMAGE TO THE BOTTOM CENTRE OF THE DUST COVER

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