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Brand: Verity Holloway

The Mighty Healer

by Verity Holloway

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The Mighty Healer : Thomas Holloway's Victorian Patent Medicine Empire

Verity Holloway's nineteenth-century cousin Thomas Holloway's patent medicine empire was so ubiquitous, Charles Dickens commented that if you'd murdered someone with the name Holloway, you'd think their spirit had come back to torment you. Advertising as far away as the pyramids in Giza, it was said Holloway's Ointment could cure lesions on a wooden leg. Bottling leftover cooking grease in the kitchen of his parents' Cornish pub, Thomas's dubious cure-alls made him one of the richest self-made men in England.
Aware of the uselessness of his own products, he believed the placebo effect was well worth the subterfuge and never ridiculed his customers. A ruthless businessman, he was deeply in love with his wife and cared for the education of young women. The Mighty Healer charts Thomas's rise and the realization of his worst fear - that rival company Beechams would one day take him over - plus the very Victorian squabbling over his fortune by his respectable and not-so-respectable relations.

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